A good email marketing campaign design results from several things. Keeping it simple is the first and foremost, but if it contains a flashy headline and opening with no real content, you are unlikely to get the results you desire. People avoid the ‘gimmicky’, so if yours is, you should consider a redesign as outlined below.
Start with a simple newsletter. The Nielson Norman Group reports that the average email newsletter reader spends an average of fifty seconds in review.Unfortunately, a regular email messgae will only hold the average readers attention for 4-5 seconds at best. So, a newsletter is a better choice because it will likely hold your readers attention for ten times as long. We come now to a bit more about the best principles of design for the newsletter or email.
The most import thing is to prepare an email marketing design that will not only capture the readers attention immediately, but will also pull in the reader for a much longer time.Typical recipients actually open a small fraction of emails received, and even those are mostly only briefly scanned for content. Different people react to different advertising stimula, so you need to be sure to design your copy in a way that targets the kind of audience you are trying to appeal to.
Because most emails are never opened, it is critical that your subject line stand out from the rest to ever have a chance.It is very good practice to use the readers name in the subject line, as well as in the salutation of the actual email message. Your subject line must be presented in a way that clearly promises a unique and exeptional solution to a particular problem or issue. Alternative, the subject line may challenge a commonly held belief or notion that your email marketing list target audience may hold.Spend a period of time writing down the subject lines that have convinced you to open an incoming email. Review them to gain an understanding of why they made you decide to actually open the email.
Another of the key elements in your email design may involve the use of colors and graphics in ways that that quickly call the attention of your readers to key benefit statements and calls for action. At the same time, be sure that the colors do not impact the flow of the narrative in a negative by integrating them smoothly, and that any graphics employed have a clear purpose other than to simply be pretty or attractive. Colors and graphics must be a clear element of the message you are trying to convey.
Furthermore, because we know that when an email is actually opened, you only have four seconds or so to really get the readers attention, you have to present the critical elements or challenges of your message appear quickly and clearly.In addition, you need to present in a way that attracts the attention of the reader very quickly, but also teases or convinces them to read on to get even more good information.
Most importantly, your email must have a clear call to action. Be very specific about what you want them to do and provide them all the information and contact information they will need to get the action accomplished quickly. For further information on how to successfully employ email marketing, visit Network Online Reviews for a variety of articles and reviews of email marketing products.
Tags: email marketing, email marketing campaign, email marketing design