A long way is the simple answer to that question, but just how far?
The real truth is that advertising in its own right dates back thousands of years and the Egyptians are known to be the real inventors. Egyptians have always been known as famous inventors but this has surely got to go down as one of their best inventions.. They had already previously started to use papyrus (first paper) to record many things on. The Egyptians then caught on to advertisement and started to use this papyrus to make sales messages and posters to go onto walls. Advertising then grew on from this and now (thanks to the Egyptians) we see it in its current form.
It is also known that Pompeii, the city destroyed by the terrible forces of nature, actually had used adverts to show off commercial messages.The middle ages also used advertising but because many of the people couldn’t read they invented the image form of advertising so people would know which shop was which.It was also around this time that Town Criers were used to advertise many things such as fruit and vegetables.
If you were then to think foward many, many years the invention of the radio came into play and of course with this came the quirky jingle advertisements. Next came the invention of the TV, which was closely followed by the arrival of the marketing agency started to come into play.
Of course nowadays advertisement is used in almost everything from video games and public transport and even used in public schools. These days of course we see a variety of different advertising and branding media, from direct mail to twist banner stands – all a natural part of the evolution of advertising.
How far can advertising go? With every new piece of technology advertising seems to sneak its way into the world, so be prepared to start seeing it get a lot worse.
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