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Subliminal Message: What is it About?

In advertisements, it is very difficult to spot a subliminal message. These types of messages are being expressed below the threshold of the conscious mind and are registered at the subconscious level. Good, bad and even neutral messages can be carried in this fashion. Typically, subliminal advertisements are shown between movies. The mind is being shifted to another conscious level when seeing these types of commercials. A sudden stimulus can occur and be recognized in the subconscious mind much later. They condition without the viewers being aware that their thinking is being modified. This unnoticed stimulus motivates people silently to purchase the advertised products. The messages are camouflaged within the advertisements.

The most common form of a subliminal message is generally undertaken with spoken commands that are used to stimulate the mind on a subconscious level. The prefix “sub” is Latin and means anything that is underneath or below. An example of this would be sub-zero – because it is below zero degrees. The word “liminal” is taken from the Latin word limen. Limen means threshold and it is used in this case to represent the threshold between two states of consciousness. Therefore the word subliminal means below the threshold of normal consciousness.

In 1959, a man named James Vicary carried out a study where messages were flashed across a movie screen. His claim that flashing the words “drink coke” and “eat popcorn” caused sales of the two products to raise significantly among the movie goers. His results were never duplicated by any other researchers and in fact, in his later years, Vicary admitted that he falsified his findings.

However true or untrue his findings turned out to be, the damage was already done. Subliminal advertising had become exposed to the public psyche, and people were shocked at how easily the subconscious mind could be manipulated. Sublimated messages were later banned from television and radio by several countries and even investigated by the CIA.

Although his experiment was a fraud, Vicary spurred modern researchers to investigate this phenomenon of mind programming. Using the latest technologies, they have shown that these hidden messages can indeed influence subconscious thinking.

In the field of personal development and self-help, a subliminal message can be used in a wide range of ways. Many people believe in their effectiveness and there are tons of examples of how people have changed their lives through the use of audio recordings, such as with a subliminal MP3 or CD. This has not been proven, nor has it been disproved, however. Whether sublimated messages have an affect on our buying decisions is still controversial. We will just have to wait for more research on the subject from the scientific community to get a better understanding of what happens when humans are exposed to a subliminal message in advertising.

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This entry was posted on Sunday, December 20th, 2009 at 11:43 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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