The end result of getting your website a high ranking in the search engines makes hiring an SEO agency an easy choice. The value received from a good agency is worth far more then the cost incurred if they are able to get you in the top few positions for the keywords that you are targeting. Research and questioning is all-important when deciding which SEO agency to hire. You can not rely on their claims alone and you should, prior to choosing, research the following aspects:
Past Results – The past track record of a company is the truest measure of the abilities of a company. Quantifiable results should be available to verify their claims. Proof of results they have achieved for the websites of other clients in terms of securing high search engine ratings would be ideal. While some SEO agencies are reluctant to supply client information, they often can put you in touch with clients who are willing to back up their results. If not, inquire about their own website and where they rank in a Google search on the term “SEO agency”.
Timescale – Although exact answers are not possible, an good estimate of whether they need weeks, months or years to secure a high Google, Yahoo and Bing ranking for your website should be available. You should be careful to keep away from any agency promising instant results as the only means of providing such results are dishonest. Inquire as to their willingness to provide a written guarantee once they give you a timescale. Your contract should be written to include a provision that you will receive a partial refund if they fail to deliver within the timescale they themselves have given you.
Reporting – Frequency of their report provision should be determined. The average professional norm is monthly for a full report as well as semimonthly phone calls to provide a quick update. You should request that the monthly report include both a list of all links they have built and a graph illustrating changes in your ranking during the prior month. You should also be assured of their ability and willingness to spend 30 minutes a month in a meeting to answer any questions you may have regarding their plans for the upcoming month as well as their current progress.
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